IBM’s new Watson IoT global headquarters uses physical installations and interactive experiences to explain IoT and AI, minimizing screen reliance.

A unique design language highlights cognitive computing, with visible server rooms showcasing the technology.

The lobby features a communal reception table, IoT storytelling displays, and an interactive art piece. Covering 2,250 square meters, the ground-floor Lobby and 20th-floor Client Experience Zones present Watson IoT technologies and case studies. Designed in one year, the space incorporates Feng Shui principles, with colors reflecting the tree of life across 10 floors.

Collaboration of Switzer Group and Silbermayr PLLC